Standard Rate: £32 per hour
Negotiable rates for long term contracts. Please call on 01308 488540 to discuss your requirements.
Having a successful marketing strategy for your business will drive customers through your doors. Once you have their interest, you can then work on selling your products and services. All too often businesses concentrate their efforts on the sales function alone. Increased sales opportunities will emerge from a successful marketing strategy, which may include advertising, promotional initiatives such as invitations and e-newsletters, press releases and social media. Examples created by Eden Enterprises:
Website Press Release Publicity Flyer Invitation Advert Photobook
> Newsletters, Mailshots and Invitations
Target your customers using a tailor-made email campaign, keeping them informed with relevant, stylish content. Cost effective and high impact, this can be a very successful form of direct marketing. Examples created by Eden Enterprises:
Newsletter (Alexandra Hotel) Newsletter (MBC) Newsletter (Pineapple Estate)
> Social Media
A fundamental shift has taken place in how people find your business and, more importantly, how your customers communicate online. Social media culture and social networking platforms have an ever-increasing impact on business communication, practices and processes and social media has become the backbone of successful content marketing. Platforms include LinkedIn, Facebook, Twitter, Instagram and blogs such as WordPress.
Examples managed by Eden Enterprises: Instagram Facebook Twitter Blog
> Social Media Management Service
For £16 p/w your social media will be updated on a weekly basis with likeable, shareable, well formatted content to keep your viewers engaged, leaving you to concentrate on your work. The service includes:
• One telephone call per week to discuss what information you wish to highlight on your social media site(s). This may be substituted with emails.
• This information will be posted to your social media site(s) together with relevant links, tags and/or images and videos supplied by the client.
• The service is limited to one post of up to 400 characters (Twitter is limited to 280 characters) per week; the same message can be posted on up to four different social media sites.
Additional postings during the same week are charged at a rate of £14 per posting.
Creating a Paid For post to advertise a standard posting to a wider audience eg. Boosting a Facebook Post or Promoting a Tweet is charged at £14 per action (with the client paying for the advertising directly).
> Surveys and Customer Feedback
Positive feedback can be used to enhance the credibility of your business – remembering to ask customers’ permission to use it first. If they have problems with your services, customers are the best source of objective advice on how to make improvements. Having a market research process in place where you regularly ask for feedback is beneficial to any business. Involving your customers will help them to feel connected to your business and they are more likely to recommend others to you. Click here for an example created by Eden Enterprises.
> Press Release
A press release is a short article written in a factual way, avoiding sales or advertising language. The purpose is to provide journalists, bloggers and consumers with an overview of something interesting and newsworthy about your product or business. This can include announcing product releases, new services, team members, new offices and expansions, events or charitable contributions. It is important that press release protocols are followed and that the article is well written and informative.
An email signature is a virtual business card which is automatically added at the end of your outgoing email. This signature generally depicts contact details for your business and lets people know who, where and what you are. It conveys a willingness to communicate. By providing your necessary contact details, the receiver feels less hesitant about contacting your company as they are immediately in possession of a contact name and the ability to research your company, especially if you have included links to your company website and social media.
> Website Content
A website is the shop front for many businesses and should be the starting point for your internet marketing activity . First impressions may mean the difference between creating an interest that will lead to a sale and losing that customer for ever. Eden Enterprises built and maintains both the Cresta Leisure and Eden Enterprises sites.
> Virtual Assistant
Providing professional administrative, technical or creative assistance to clients from a remote home office location.